From the living room of the house, Marc Cain took his guests on a virtual journey.
With the fashion movie "How Wonderful," viewers
could forget the current situation for a few minutes and soak up the beauty of
the new Marc Cain Fall / Winter 2021 collections.
On YouTube, the film premiered yesterday,
Tuesday, January
19, 2021, as part of Mercedes Benz Fashion Week.
Marc Cain showed off relaxed and friendly looks that focus
on the current knitting trend of the season. Always with a touch of elegance
and feminine attitude. A modern cocoon with unique weaving strengths, which
showcase Marc Cain's quality competence, is created on the production site and
at the company headquarters in Bodelshausen. The skillful coexistence of
different silhouettes creates a subtle tension. The volume on the one hand and
the accentuation of the bodywork result in new overlays that reflect the
current spirit of comfort and urbanity. When it comes to outdoor activities,
the sporty idea dominates with long quilted coats and vests, fun
camouflage-patterned leather parkas, and stylish bonded wool coats and jackets
as a natural alternative to fur. Earth tones ranging from off-white and brown
to sienna, rooibos, and mocha embody the necessary part of the anchor. The
offending pink and orange subtly create surprising new color accents.
Many well-known influencers have taken the virtual journey and sat in the front row from worldwide.
Jessica Schwarz broadcast from Lisbon,
Leonie Hanne from her hometown of Hamburg, Hannah Desai from cocobeautea
followed the fashion movie live from London. At the same time, the influencers
posted their favorite Marc Cain looks on their social media.
For Leonie Hanne and Veronika Heilbrunner, the favorite
looks for the fall/winter 2021 season have already been determined:
"My favorite piece of the new collection is the XXL
fringed coat: it's perfect for cold days or to look beautiful and elegant at
home! I prefer the monochrome style," says successful German influencer
Leonie Hanne happily.
"For me, Tiger Print is a classic that should not be
missing in any wardrobe, especially as a super versatile turtleneck. Whether
under a large mesh, an open denim shirt or, as here, as the protagonist with a
monochrome black, it is the ultimate chic for every day (my motto for this exceptional
period)" confides Veronika Heilbrunner, influencer, and mannequin.
Marc Cain is also synonymous with innovation,
which is why the premium label has had two avatars created exclusively for the fashion film. Zoe's third avatar already has her own Instagram channel and is currently conquering the fashion world. Fiction and reality come together naturally. Accurate models meet avatars, a fresh urban aesthetic follows a sensual nature, analog and digital worlds meet. This game of contrasts and opposites is the basic idea of Marc Cain's Fashion Film.
The avatar success story started a long time ago,
and the
corona pandemic has pushed the issue even further and faster. However, this
does not replace the actual models. Instead, the avatars are an exciting
addition, as they can be used to react very quickly to the current zeitgeist.
"I am a strong supporter of innovation and new technologies.
With our new fashion film, which connects the digital and analog
world, we have managed to reach a global audience and inspire them for the new
collection despite the current difficult situation", underlines Helmut
Schlotterer, Chairman of the Board of Directors, Founder and Owner . by Marc
Cain.