In a challenging year, Marc Cain presents his clients with a unique Christmas sweater with a matching scarf for the feast of love.
For many, they are now essential: Christmas sweaters! They
have existed for many years in Canada, England, or the United States. Before
and during Christmas, it has become something of a tradition to wear a fun or
cheesy sweater. Ugly Christmas sweaters are a trend that has also spread in
Germany.
Marc Cain now proves that Christmas sweaters don't always
have to be kitsch and enchant customers with an atmospheric and emotional
motif, which should also reflect closeness and connection with nature. The
winter and snowy forest play an essential role in this regard.
"2020 has been a very changing year.
I think we have
come back to appreciate and love the essentials during this time. Now, at the
end of the year, we all long for traditions and values like human warmth,
spending time with loved ones, and drawing our forces from nature. Our
Christmas sweater is a warm hug to our customers and is meant to convey the
anticipation of the upcoming holiday party," says Design Director Katja
Foos.
Like the scarf, the Christmas sweater is 100%
Made in
Germany and is knitted from an alpaca blend on the Bodelshausen site. It is
slightly transparent and impresses with its lightness. The seamless weaving
technique and 360-degree printing represent the highest processing technology
and promise perfect wearing comfort.
"The Christmas sweater is knitted and also printed at our
headquarters because our in-house knitting and printing plant in Germany allows
us to implement creative ideas quickly. The sweater expands our product line "painted
and printed in Germany" and is completed with a matching scarf," says
Urs Konstantin Rouette, Managing Director of Design, Technical Development,
Production, Purchasing and Logistics.
The Christmas jumper with a matching scarf will be available
from November 30, 2020, in the Marc Cain online store and in select Marc Cain
stores.