Fashion in the 1970s was about individuality.
In the early
1970s, Vogue proclaimed "There are no rules in the fashion game now"
due to overproduction flooding the market with cheap synthetic clothing. Common
items included mini skirts, bell-bottoms popularized by hippies, vintage clothing
from the 1950s and earlier, and the androgynous glam rock and disco styles that
introduced platform shoes, bright colors, glitter, and satin. menfashdesign
New technologies brought advances in production through mass
production, higher efficiency, generating higher standards and uniformity.
Generally the most famous silhouette of the mid and late 1970s for both genders
was that of tight on top and loose on bottom. The 1970s also saw the birth of
the indifferent, anti-conformist casual chic approach to fashion, which
consisted of sweaters, T-shirts, jeans and sneakers. One notable fashion
designer to emerge into the spotlight during this time was Diane von
Fürstenberg, who popularized, among other things, the jersey "wrap
dress". von Fürstenberg's wrap dress design, which was among the most
popular fashion styles of the 1970s, would also be credited as a symbol of
women's liberation. The French designer Yves Saint Laurent and the American
designer Halston both observed and embraced the changes that were happening in the
society, especially the huge growth of women's rights and the youth
counterculture. They successfully adapted their design aesthetics to
accommodate the changes that the market was aiming for. ethicmenvoguee
Top fashion models in the 1970s were Lauren Hutton, Margaux
Hemingway, Beverly Johnson, Gia Carangi, Janice Dickinson, Patti Hansen, Cheryl
Tiegs, Jerry Hall, and Iman.
Throughout much of the decade, women and teenage girls wore
their hair long, with a centre or side parting, which was a style carried over
from the late 1960s. Other hairstyles of the early to mid-1970s included the
wavy "gypsy" cut, the layered shag, and the "flicked"
style, popularly referred to as "wings", in which the hair was
flicked into resembling small wings at the temples. This look was popularised
by the stars of the television series Charlie's Angels. Blonde-streaked or
"frosted" hair was also popular. In 1977, punk singer Debbie Harry of
Blondie sparked a new trend with her shoulder-length, dyed platinum blonde hair
worn with a long fringe (bangs). businessdirectorypc
In the 1970s, making one of the popular hairstyles for a
woman didn't take a lot of time. These hairstyles, including Afro hairstyle,
Shaggy Hairdo and Feathered hair (then known as "Farrah Fawcett
hairstyle") were said to be perfect when you're on-the-go and would still
keep your expressive style in-check. For black people in the United States and
elsewhere, the afro was worn by both sexes throughout the decade. It was
occasionally sported by Whites, especially Jewish Americans as an alternative
to the uniform long, straight hair which was a fashion mainstay until the
arrival of punk and the "disco look" when hair became shorter and
centre partings were no longer the mode.
The most iconic women's hairstyle of the 1970s is arguably the Farrah Fawcett hairstyle. Popularized in 1976, the hairstyle was heavily imitated by many American women and girls. It incorporated waves, curls, and layers. The style mostly worn with bangs, but could also be worn with a side part. To make it even more stylish, women and girls would frost their hair with blonde streaks.
Continuing on from the 1960s, the ducktail and Pompadour
hairstyle (then known as the "Elvis Presley hairstyle") were popular
among young Italian-American and Mexican-American men in big cities like New
York. Large quantities of grease or brylcreem was normally used to keep the
hair in place. The early and mid 1970s generally featured longer hair on men,
as way of rebelling against the social norms of years past. Sideburns were also
worn around the same time. Some of the most popular hairstyles for men include
"Long and Luscious" hairstyle, mod haircut, and the
"buzzcut" hairstyle popularised by action heroes like Steve McQueen.
In the late 1970s, men went for the chop, ranging from crew cuts, to buzz cuts,
to a shag. This was mainly done for an athletic look, and sideburns and facial
hair went out of style. allinternetbuziness
Cosmetics in the 1970s reflected the contradictory roles ascribed for the modern woman. For the first time since 1900, make-up was chosen situationally, rather than in response to monolithic trends. The era's two primary visions were the daytime "natural look" presented by American designers and Cosmopolitan magazine, and the evening aesthetic of sexualized glamour presented by European designers and fashion photographers. In the periphery, punk and glam were also influential. The struggling cosmetics industry attempted to make a comeback, using new marketing and manufacturing practices.